Several tour operators promote niche activities without realising that there is a thin veil between special interest tourism and niche tourism. Once we achieve that, it will be easier to promote the segment. Special interest tourism and small tourism enterprises. Learn more about niche tourism an introduction on globalspec. One of these that we shall look at now is dark tourism. Today, there are a lot of niche travel segments, known by a whole lot of fancy names. Niche tourism focuses on the consumer market segments interests and travel desires making the destination more attractive and marketable. Popular ones are eco, rural, cruise, sports, adventure and wildlife tourism. A macroniche can be defined as a niche that has a larger consumer interest segment such as rural to. One emerging area of special interest has been identified by lennon and foley 2000 as dark tourism. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activitybased tourism. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. Special interest tourism, 3rd edition ix figure 61. Cycle tourism may involve aspects of green tourism, rural tourism, travelling for health and wine and food tourism.
A particular need or interest is addressed in the special interest tourism sector. The only book to provide an integrated picture of specialityniche tourism as a whole examines one of the fastest growing areas of the tourism sector. This can include unusual hobbies, activities, themes or destinations, which tend to attract niche markets. This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and micro niche area. Niche tourism can also be related to the place you are interesting in travelling to. Its origins are rooted in fairgrounds and medieval fairs. Introduction to special interest tourism niche tourism. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and. Special interest tourism is a niche but sustainable tourism. Special interest tourists have specific interestbased motivations for travel, with that interest the primary focus of the holiday and the main driver of destination choice. It is a popular form of tourism and is often sold through readymade holiday packages. This may be a nobrainer, but target the people who have a special interest in your product or asset. Special interest tourism is a type of tourism that facilitates the customisation of tourism activities to cater to the specific interests of individuals and or groups. And its precisely because niche tourism is, by its very nature.
Niche tourism ebook by marina novelli rakuten kobo. Gastronomic tourism is attracting increased interest and importance, and is becoming more prominent in the research literature as an accepted area of study. This book provides an integrated picture of specialityniche. The special interest and niche tourism tourism essay.
Others have to do with particular activities, like eating chocolate or smoking certain substances. Popular special interest books goodreads share book. These subsegments are known by the pet name niche or special interest travel. Pdf management of special interest tourism in terms of. This book provides an integrated picture of specialityniche tourism as. Sage books special interest tourism sage knowledge. This book approaches the topic from the perspective of both supply and demand, and has a clear, userfriendly structure. Special interest tourism concepts, contexts, and cases request. This is then extended into the idea of niche tourism products and niche tourism markets. Gastronomic tourism is a special interest or niche tourism market that is becoming popular as the tourist industry promotes local, regional and rural produce and beverages. Management of special interest tourism in terms of sustainable.
Unlike mass tourism which takes place in familiar and predictable environments, niche or special interest tourism relies on new destinations or activities to meet. This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior. For some, art tourism is a subdivision under cultural tourism, but because of its growing vastness, it has become a niche aspect of travelling. Oct 25, 2011 what needs to be addressed is the definition of niche tourism. This book approaches the topic from the perspective of both supply. According to read 1980, in hall and weiler 1992, the conceptualization of the term special interest tourism sit emerged during the 1980s and can be seen as the predecessor of niche tourism. It says small is beautiful and caters for small groups of people perhaps no more than a dozen who have a shared special interest, for example photography, steam engines, birdwatching or gastronomy. The special interest may be a oneoff interest for example, going on a safari, whitewaterrafting or sharkcagediving or an ongoing interest for example, spiritual tourism. Special interest tourism niche tourism is defined as the provision of customised leisure and recreational experience, experiences driven by the specific expressed interests of individuals. For example, cultural and naturebased experiences which both assume many different forms and encompass multiple niches are highly significant and complementary market. This niche of tourism can be observed when people travel to a destination to engage in activities related to art such as museums, special events related to art, dance and book festivals, etc.
Special interest tourism concept the writepass journal. Niche tourism examines one of the fastest growing areas within the tourism sector. Oct 28, 2015 niche tourism examines one of the fastest growing areas within the tourism sector. When youre creating an audience for facebook ads, choose target interests that align with the niche market. A recent cabi book looks at special interest tourism sit, and includes chapters on fifteen different interests that tourists pursue as a major part of their holidays. Siam university students in a film tourism class at daejangeum theme park 112. This type of tourism involves visits to dark sites, such as battlegrounds, scenes of horrific crimes or acts of genocide, for example concentration camps. Special interest tourism sit is the provision of customised tourism activities that caters to the specific interests of groups and individuals. The tourism consumption process has become increasingly based on an. Special interest tourism and niche tourism uk essays. Ralf buckley and lynn minnaert and ade oriade and dallen timothy and allan watson and carol southall and nazia ali and glen croy and steven rhoden and alison caffyn and richard benfield and chengfei lee.
This is the only book to provide an integrated picture of specialityniche tourism as a whole. With an emphasis on linking theory to practice, it is. Special interest tourism has been one of the driving forces behind the development of tourism, as it has allowed a huge product range which has expanded from a small market to now mainstream in the public domain as the phrase special interest can be found on most operators websites, these. Trends and issues in global tourism 2007 pdf download. By contrast, bird watching is a more accurate description of special interest tourism. Special interest tourism is a niche market, similar to adventure tourism, but it differs in that it involves little or no physical exertion. Many individuals wish to experience an authentic feel of cultural or social environments. This book focuses on soft special interest tourism 4. Sep 17, 2016 before exploring further, it is worthwhile defining the terms. Special interest tourism and niche markets nature tourism. Niche tourism comes from the concept of special interest tourism in the 1980s read, 1980, cited by weiler and hall, 1992. In this case, tourism is undertaken to satisfy a particular interest or need. Tapping into niche market tourism break the ice media. Introduction to special interest tourismniche tourism.
The articles are based on presentations and panel discussions presented at the worlds largest tourism convention, the itb convention market. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students. Jun 16, 2012 points to remember these categories overlap in many cases. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It has been proposed that sit consists of four main experiences. Its helpful to be able to imagine a range of special interest tourism categories, though. Explore the significance of special interest tourism as part of the tourism product of a destination of your choice. Niche tourism 1st edition marina novelli routledge book. English for international tourism intermediate teachers book. The term special interest tourism can be misleading, because often it is used in the context of visitor interests that in reality are of wider mainstream or major not minor or specialist market interest. Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interestbased tourism experiences. According to read 1980, in hall and weiler 1992, the conceptualization of the term special interest tourism sit emerged during the 1980s and can be seen as the predecessor. Niche tourism by marina novelli goodreads share book.
Special interest tourism, 3rd edition cambridge scholars publishing. The tourism patterns previously highlighted have led to the rise of what is commonly recognised as special interest tourism see also hall, c. It examines one of the fastest growing areas of the tourism sector. While travel has always incorporated elements of special interest, the contemporary expansion of niche tourism encompasses a greater range of activity, attracts more people, and affects more places. Concepts, contexts and cases sheila agarwal, graham busby, ruong huang on. Special interest sectors, such as golf tourism or cycling tourism, refers to activities that have both a high personal appeal to travellers and can be the. Special interest tourism is defined as travelling with the primary motivation of practising or enjoying a special interest.
The international travel college of new zealand 3 definitions of special interest tourism a counterpoint to mass tourism a set of practices that differentiates tourists greater opportunities a more meaningful set of experiences for tourists meeting specific needs, motivations and interests also referred to as niche. Mike robinson and marina novelli the concept of niche tourism has emerged in recent years in counterpoint to what is commonly referred to as mass tourism. Novelli 2005 discusses how the term niche tourism is largely borrowed from the term niche marketing which refers to how a specific product can be tailored to meet the needs of a particular audience or market segment. The traditional sun, sea and sand holiday to the spanish costas is an example of mass tourism. It has a comprehensive theoretical framework, and discusses initiatives, policies and. May 24, 2014 one area of niche tourism surrounds social good, such a volunteer trip for the whole family where you get immersed in the local culture of a developing country. She is also visiting associate professor of special interest tourism at. The only book to provide an integrated picture of speciality niche tourism as a whole examines one of the fastest growing areas of the tourism sector. Jun 01, 2007 niche tourism examines one of the fastest growing areas within the tourism sector. A macro niche can be defined as a niche that has a larger consumer interest segment such as rural to.