Several tour operators promote niche activities without realising that there is a thin veil between special interest tourism and niche tourism. Special interest tourism and small tourism enterprises. Siam university students in a film tourism class at daejangeum theme park 112. The term special interest tourism can be misleading, because often it is used in the context of visitor interests that in reality are of wider mainstream or major not minor or specialist market interest. Its helpful to be able to imagine a range of special interest tourism categories, though. English for international tourism intermediate teachers book.
Special interest tourism sit is the provision of customised tourism activities that caters to the specific interests of groups and individuals. Mike robinson and marina novelli the concept of niche tourism has emerged in recent years in counterpoint to what is commonly referred to as mass tourism. Special interest tourism is a niche but sustainable tourism. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and micro niche area. Sep 17, 2016 before exploring further, it is worthwhile defining the terms. May 24, 2014 one area of niche tourism surrounds social good, such a volunteer trip for the whole family where you get immersed in the local culture of a developing country. Special interest tourists have specific interestbased motivations for travel, with that interest the primary focus of the holiday and the main driver of destination choice.
The special interest may be a oneoff interest for example, going on a safari, whitewaterrafting or sharkcagediving or an ongoing interest for example, spiritual tourism. Special interest tourism is targeted on homogeneous tourists who have similar interests such as ecotourism and photographical tourism stebbins, 1982. According to read 1980, in hall and weiler 1992, the conceptualization of the term special interest tourism sit emerged during the 1980s and can be seen as the predecessor of niche tourism. The only book to provide an integrated picture of speciality niche tourism as a whole examines one of the fastest growing areas of the tourism sector. Development of niche tourism raises critical issues for the longterm sustainable management of tourism resources, particularly those that rely on. Special interest tourism, 3rd edition ix figure 61.
Popular ones are eco, rural, cruise, sports, adventure and wildlife tourism. This can include unusual hobbies, activities, themes or destinations, which tend to attract niche markets. A macroniche can be defined as a niche that has a larger consumer interest segment such as rural to. She is also visiting associate professor of special interest tourism at. Special interest sectors, such as golf tourism or cycling tourism, refers to activities that have both a high personal appeal to travellers and can be the. Special interest tourism is a type of tourism that facilitates the customisation of tourism activities to cater to the specific interests of individuals and or groups. Gastronomic tourism is a special interest or niche tourism market that is becoming popular as the tourist industry promotes local, regional and rural produce and beverages.
Niche tourism 1st edition marina novelli routledge book. This book provides an integrated picture of specialityniche. Sage books special interest tourism sage knowledge. It has a comprehensive theoretical framework, and discusses initiatives, policies and. The tourism consumption process has become increasingly based on an. Jun 01, 2007 niche tourism examines one of the fastest growing areas within the tourism sector. According to read 1980, in hall and weiler 1992, the conceptualization of the term special interest tourism sit emerged during the 1980s and can be seen as the predecessor. This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and micro niche area. Niche tourism focuses on the consumer market segments interests and travel desires making the destination more attractive and marketable. Special interest tourism and niche tourism uk essays. Ralf buckley and lynn minnaert and ade oriade and dallen timothy and allan watson and carol southall and nazia ali and glen croy and steven rhoden and alison caffyn and richard benfield and chengfei lee.
Many individuals wish to experience an authentic feel of cultural or social environments. These subsegments are known by the pet name niche or special interest travel. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. Special interest tourism concept the writepass journal. Special interest tourism is a niche market, similar to adventure tourism, but it differs in that it involves little or no physical exertion. Tapping into niche market tourism break the ice media.
Niche tourism examines one of the fastest growing areas within the tourism sector. This book focuses on soft special interest tourism 4. This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior. While travel has always incorporated elements of special interest, the contemporary expansion of niche tourism encompasses a greater range of activity, attracts more people, and affects more places.
This book approaches the topic from the perspective of both supply. Unlike mass tourism which takes place in familiar and predictable environments, niche or special interest tourism relies on new destinations or activities to meet. Popular special interest books goodreads share book. This is then extended into the idea of niche tourism products and niche tourism markets. Niche tourism ebook by marina novelli rakuten kobo. Management of special interest tourism in terms of sustainable. Niche tourism can also be related to the place you are interesting in travelling to. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and. By contrast, bird watching is a more accurate description of special interest tourism. Oct 28, 2015 niche tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of specialityniche tourism as. The international travel college of new zealand 3 definitions of special interest tourism a counterpoint to mass tourism a set of practices that differentiates tourists greater opportunities a more meaningful set of experiences for tourists meeting specific needs, motivations and interests also referred to as niche. Gastronomic tourism is attracting increased interest and importance, and is becoming more prominent in the research literature as an accepted area of study. Niche tourism comes from the concept of special interest tourism in the 1980s read, 1980, cited by weiler and hall, 1992. This is the only book to provide an integrated picture of specialityniche tourism as a whole.
With an emphasis on linking theory to practice, it is. One emerging area of special interest has been identified by lennon and foley 2000 as dark tourism. One of these that we shall look at now is dark tourism. Its origins are rooted in fairgrounds and medieval fairs.
A recent cabi book looks at special interest tourism sit, and includes chapters on fifteen different interests that tourists pursue as a major part of their holidays. This may be a nobrainer, but target the people who have a special interest in your product or asset. Explore the significance of special interest tourism as part of the tourism product of a destination of your choice. Today, there are a lot of niche travel segments, known by a whole lot of fancy names. The articles are based on presentations and panel discussions presented at the worlds largest tourism convention, the itb convention market. The special interest and niche tourism tourism essay. Special interest tourism is defined as travelling with the primary motivation of practising or enjoying a special interest. Special interest tourism concepts, contexts, and cases request. It has been proposed that sit consists of four main experiences.
The only book to provide an integrated picture of specialityniche tourism as a whole examines one of the fastest growing areas of the tourism sector. Special interest tourism and niche markets nature tourism. It says small is beautiful and caters for small groups of people perhaps no more than a dozen who have a shared special interest, for example photography, steam engines, birdwatching or gastronomy. Oct 25, 2011 what needs to be addressed is the definition of niche tourism. For example, cultural and naturebased experiences which both assume many different forms and encompass multiple niches are highly significant and complementary market. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activitybased tourism. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.
Concepts, contexts and cases sheila agarwal, graham busby, ruong huang on. In this case, tourism is undertaken to satisfy a particular interest or need. Once we achieve that, it will be easier to promote the segment. Pdf management of special interest tourism in terms of. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. When youre creating an audience for facebook ads, choose target interests that align with the niche market.
For some, art tourism is a subdivision under cultural tourism, but because of its growing vastness, it has become a niche aspect of travelling. A macro niche can be defined as a niche that has a larger consumer interest segment such as rural to. The tourism patterns previously highlighted have led to the rise of what is commonly recognised as special interest tourism see also hall, c. It is a popular form of tourism and is often sold through readymade holiday packages. Others have to do with particular activities, like eating chocolate or smoking certain substances. Trends and issues in global tourism 2007 pdf download. Special interest tourism has been one of the driving forces behind the development of tourism, as it has allowed a huge product range which has expanded from a small market to now mainstream in the public domain as the phrase special interest can be found on most operators websites, these. A particular need or interest is addressed in the special interest tourism sector. Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest based tourism experiences.
Introduction to special interest tourism niche tourism. Golf tourism constitutes a major subset of sport tourism while also representing a form of special interest tourism or niche tourism robinson and novelli, 2005 depending on the perspective that. This book approaches the topic from the perspective of both supply and demand, and has a clear, userfriendly structure. Learn more about niche tourism an introduction on globalspec. A catalogue record for this book is available from the british library. And its precisely because niche tourism is, by its very nature. Jun 16, 2012 points to remember these categories overlap in many cases. Niche tourism by marina novelli goodreads share book. It examines one of the fastest growing areas of the tourism sector. Novelli 2005 discusses how the term niche tourism is largely borrowed from the term niche marketing which refers to how a specific product can be tailored to meet the needs of a particular audience or market segment. Introduction to special interest tourismniche tourism. Cycle tourism may involve aspects of green tourism, rural tourism, travelling for health and wine and food tourism. This type of tourism involves visits to dark sites, such as battlegrounds, scenes of horrific crimes or acts of genocide, for example concentration camps.